---
title: HubSpot Portfolio — Edd Anlacan
description: HubSpot portfolio showcasing CRM build, workflows, Marketing/Sales/Service Hub delivery, and CMS builds where applicable.
image: https://verisant.anlacan.co/hubfs/background%20removed%20bg.png
---

Edd Anlacan

[Skills](https://verisant.anlacan.co/portfolio-eddanlacan#skills) [Case Studies](https://verisant.anlacan.co/portfolio-eddanlacan#case-studies) [Proof](https://verisant.anlacan.co/portfolio-eddanlacan#proof) [Contact](https://verisant.anlacan.co/portfolio-eddanlacan#contact)

HubSpot Solutions • CMS • CRM • Ops

# HubSpot solutions across CMS, CRM, and marketing operations.

I design, implement, and optimise HubSpot systems across websites, lead capture, CRM data structures, workflows, and service operations—so teams run HubSpot as a system, not a collection of tools.

[View case studies](https://verisant.anlacan.co/portfolio-eddanlacan#case-studies) [Contact](https://verisant.anlacan.co/portfolio-eddanlacan#contact)

CRM build & governance Workflow automation Marketing Hub execution Sales Hub configuration Service Hub delivery CMS / Content Hub (where applicable)

What I deliver in HubSpot

**Build & structure**CRM, properties, pipelines, governance, and conventions.

 

**Automate & operationalise**Workflows for nurturing, tracking, routing, and internal notifications.

 

**Deliver & maintain**CMS pages/landing pages, forms, campaigns, and ticket systems.

HubSpot skills (evidence-based)

**CRM & Data Architecture**CRM builds, segmentation, custom properties, migrations/imports, standardisation, and hygiene.

**Automation & Operations**Workflows for nurturing, deal tracking, internal notifications, and marketing-to-sales handoffs.

**Marketing, Sales, Service Hubs**Email, landing pages, forms, nurturing support; pipelines and task automation; ticketing systems.

Skills breakdown

**CRM & Data Architecture**

- CRM builds and governance
- Contact and company segmentation
- Custom property design and mapping
- Data migration and clean imports
- Field standardisation and reporting alignment
- Ongoing data hygiene

**Automation & Operations**

- Workflow automation (nurturing, deal tracking, internal notifications)
- Marketing-to-sales handoff workflows
- Automated task creation and routing

**Marketing Hub Execution**

- Email campaign management
- Landing pages for inbound, organic, and campaign traffic
- Form creation and CRM integration
- Lead nurturing workflows (campaign/webinar support)

**Sales Hub Configuration**

- Deal pipeline setup and optimisation
- Automated task creation
- Improved data visibility for sales teams

**Service Hub Delivery**

- Ticketing system implementation
- Automated service processes to improve responsiveness

**CMS / Content Hub Delivery**

- Website and landing page builds (Journey-Alliance, 7StagesofGrowth)
- Usability-focused layouts and navigation
- Lead capture via forms and conversion patterns

**Attribution & Lead Operations**

- UTM and source tracking via properties
- LinkedIn Sales Navigator outreach connected to HubSpot CRM tracking

Constraints (explicit)

**Cornerstone:** No HubSpot CMS work performed.  
**ViBuNe:** No HubSpot work performed.  
**Journey-Alliance / 7StagesofGrowth:** HubSpot CMS pages and landing pages were built.

This portfolio focuses on defensible delivery: what was built, how HubSpot was configured, and the operational value enabled—without inflating scope.

Case studies (safe scope, no overclaims)

### Cornerstone Solutions Group

Service + workflows + operational tracking (no CMS)

Service HubWorkflowsTicket distributionManager tracking

### Journey-Alliance

CMS pages + landing pages + lead tracking

CMS / Content HubLanding PagesUTM PropertiesContact hygiene

### 7StagesofGrowth (7SG)

CMS pages + landing pages + marketing ops support

CMS / Content HubMarketing HubFormsLead capture support

Cornerstone Solutions Group

Supported operations in HubSpot focused on ticket-based processes and workflow support for managers.

- Maintained tickets and service operations inside HubSpot
- Built workflows for managers to track deals and support proper ticket distribution through to invoicing
- Supported operational visibility through consistent data handling

Constraint: No HubSpot CMS work performed for this client.

Journey-Alliance

Built HubSpot CMS pages and landing pages to support inbound/organic lead capture and tracking.

- Built multiple webpages and landing pages in HubSpot CMS
- Managed contact data to minimise duplicates and reduce uncallable leads
- Implemented UTM properties for attribution and tracking
- Managed unresponsive and bouncing emails as part of contact hygiene

7StagesofGrowth (7SG)

Delivered HubSpot CMS pages and landing pages to support marketing execution and lead capture.

- Built multiple webpages and landing pages in HubSpot CMS
- Supported marketing execution through forms and CRM-aligned lead capture

Proof assets

Screenshots to add

- CMS pages / landing pages (Journey-Alliance, 7SG)
- Workflow list views and key workflow screenshots
- Property schema excerpts (UTM/source/lifecycle)
- Ticket views (Cornerstone)

Click to preview

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Gallery

![7stagesofgrowth.com_business-leader_hsCtaAttrib=185016791149](https://verisant.anlacan.co/hubfs/7stagesofgrowth.com_business-leader_hsCtaAttrib=185016791149.png)

![7stagesofgrowth.com_business-advisor_hsCtaAttrib=185016791087](https://verisant.anlacan.co/hubfs/7stagesofgrowth.com_business-advisor_hsCtaAttrib=185016791087.png)

![7stagesofgrowth.com_](https://verisant.anlacan.co/hubfs/7stagesofgrowth.com_.png)

![www.journey-alliance.com_](https://verisant.anlacan.co/hubfs/www.journey-alliance.com_.png)

![www.journey-alliance.com_ai-transformation](https://verisant.anlacan.co/hubfs/www.journey-alliance.com_ai-transformation.png)

![www.journey-alliance.com_resources](https://verisant.anlacan.co/hubfs/www.journey-alliance.com_resources.png)

![Screenshot 2026-01-19 at 1.53.32 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.53.32%20PM.png)

![Screenshot 2026-01-19 at 1.52.40 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.52.40%20PM.png)

![Screenshot 2026-01-19 at 1.46.26 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.46.26%20PM.png)

![Screenshot 2026-01-19 at 1.45.26 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.45.26%20PM.png)

![Screenshot 2026-01-19 at 1.45.06 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.45.06%20PM.png)

![Screenshot 2026-01-19 at 1.44.52 PM](https://verisant.anlacan.co/hubfs/Screenshot%202026-01-19%20at%201.44.52%20PM.png)

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If you need a HubSpot operator who can build the system—not just the pages—let’s talk.

**Built for HubSpot** — coded template + DnD modules for easy editing.

Proof gallery is a single module with a 12-image library.