Edd Anlacan
Skills Case Studies Proof Contact
HubSpot Solutions • CMS • CRM • Ops

HubSpot solutions across CMS, CRM, and marketing operations.

I design, implement, and optimise HubSpot systems across websites, lead capture, CRM data structures, workflows, and service operations—so teams run HubSpot as a system, not a collection of tools.

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CRM build & governance Workflow automation Marketing Hub execution Sales Hub configuration Service Hub delivery CMS / Content Hub (where applicable)
What I deliver in HubSpot
Build & structureCRM, properties, pipelines, governance, and conventions.
 
Automate & operationaliseWorkflows for nurturing, tracking, routing, and internal notifications.
 
Deliver & maintainCMS pages/landing pages, forms, campaigns, and ticket systems.
HubSpot skills (evidence-based)
CRM & Data ArchitectureCRM builds, segmentation, custom properties, migrations/imports, standardisation, and hygiene.
Automation & OperationsWorkflows for nurturing, deal tracking, internal notifications, and marketing-to-sales handoffs.
Marketing, Sales, Service HubsEmail, landing pages, forms, nurturing support; pipelines and task automation; ticketing systems.
Skills breakdown

CRM & Data Architecture

  • CRM builds and governance
  • Contact and company segmentation
  • Custom property design and mapping
  • Data migration and clean imports
  • Field standardisation and reporting alignment
  • Ongoing data hygiene

Automation & Operations

  • Workflow automation (nurturing, deal tracking, internal notifications)
  • Marketing-to-sales handoff workflows
  • Automated task creation and routing

Marketing Hub Execution

  • Email campaign management
  • Landing pages for inbound, organic, and campaign traffic
  • Form creation and CRM integration
  • Lead nurturing workflows (campaign/webinar support)

Sales Hub Configuration

  • Deal pipeline setup and optimisation
  • Automated task creation
  • Improved data visibility for sales teams

Service Hub Delivery

  • Ticketing system implementation
  • Automated service processes to improve responsiveness

CMS / Content Hub Delivery

  • Website and landing page builds (Journey-Alliance, 7StagesofGrowth)
  • Usability-focused layouts and navigation
  • Lead capture via forms and conversion patterns

Attribution & Lead Operations

  • UTM and source tracking via properties
  • LinkedIn Sales Navigator outreach connected to HubSpot CRM tracking
Constraints (explicit)
Cornerstone: No HubSpot CMS work performed.
ViBuNe: No HubSpot work performed.
Journey-Alliance / 7StagesofGrowth: HubSpot CMS pages and landing pages were built.

This portfolio focuses on defensible delivery: what was built, how HubSpot was configured, and the operational value enabled—without inflating scope.

Case studies (safe scope, no overclaims)

Cornerstone Solutions Group

Service + workflows + operational tracking (no CMS)
Service HubWorkflowsTicket distributionManager tracking

Journey-Alliance

CMS pages + landing pages + lead tracking
CMS / Content HubLanding PagesUTM PropertiesContact hygiene

7StagesofGrowth (7SG)

CMS pages + landing pages + marketing ops support
CMS / Content HubMarketing HubFormsLead capture support
Cornerstone Solutions Group

Supported operations in HubSpot focused on ticket-based processes and workflow support for managers.

  • Maintained tickets and service operations inside HubSpot
  • Built workflows for managers to track deals and support proper ticket distribution through to invoicing
  • Supported operational visibility through consistent data handling
Constraint: No HubSpot CMS work performed for this client.
Journey-Alliance

Built HubSpot CMS pages and landing pages to support inbound/organic lead capture and tracking.

  • Built multiple webpages and landing pages in HubSpot CMS
  • Managed contact data to minimise duplicates and reduce uncallable leads
  • Implemented UTM properties for attribution and tracking
  • Managed unresponsive and bouncing emails as part of contact hygiene
7StagesofGrowth (7SG)

Delivered HubSpot CMS pages and landing pages to support marketing execution and lead capture.

  • Built multiple webpages and landing pages in HubSpot CMS
  • Supported marketing execution through forms and CRM-aligned lead capture
Proof assets
Screenshots to add
  • CMS pages / landing pages (Journey-Alliance, 7SG)
  • Workflow list views and key workflow screenshots
  • Property schema excerpts (UTM/source/lifecycle)
  • Ticket views (Cornerstone)
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If you need a HubSpot operator who can build the system—not just the pages—let’s talk.

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